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Crowd cheering at a live concert; illustrative photograph by Tijs van Leur / Unsplash — Illustrative concert photograph: Tijs van Leur / Unsplash. Standard Unsplash License.

BUSINESS REPORTING

Def Jam’s Casablanca launch gives regional artist development a global route

The North Africa operation connects a local base with an international label network, without proving export outcomes in advance.

Published 19 Oct 2026

Read the story ↗: Def Jam’s Casablanca launch gives regional artist development a global route

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