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Hook

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Studio condenser microphone with pop filter; illustrative photograph — Illustrative studio microphone photograph: Jonathan Velasquez / Unsplash. Standard Unsplash License.

BUSINESS REPORTING

UMG and Hook put artist controls inside licensed fan creation

The partnership distinguishes controlled use of existing recordings from a platform generating new tracks.

Published 19 Oct 2026

Read the story ↗: UMG and Hook put artist controls inside licensed fan creation

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Netflix (8)
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Amazon (6)
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Epic Games (5)
Warner Music Group (5)
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New Zealand Film Commission (4)
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Cross-market (73)
Europe (44)
Global (31)
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