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Camera operators framing a commercial shoot on a monitor; illustrative stock photograph — Illustrative photograph: Getty Images / Unsplash+.

BUSINESS REPORTING

Disney and TikTok’s short-form deal starts with a US pilot

The agreement’s global ambition and intended pilot geography should remain distinct in a creator-business plan.

Published 17 Oct 2026

Read the story ↗: Disney and TikTok’s short-form deal starts with a US pilot

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