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Television screen displaying streaming service app icons; illustrative photograph — Illustrative streaming television photograph: Nicolas J Leclercq / Unsplash. Standard Unsplash License.

BUSINESS REPORTING

The NBA and WNBA deal shows why rights strategy spans years

An 11-year package connects rights inventory to programming, production, distribution and sales planning.

Published 17 Oct 2026

Read the story ↗: The NBA and WNBA deal shows why rights strategy spans years

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Netflix (8)
YouTube (7)
Amazon (6)
Disney (6)
Epic Games (5)
Warner Music Group (5)
Universal Music Group (5)
Sony Music (4)
New Zealand Film Commission (4)
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ESPN (3)
Adobe (3)
Spotify (3)
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beIN Media Group (2)
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IDFA Bertha Fund (1)
Hook (1)
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Sound Distribution (1)
NBA (1)
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SoundExchange (1)
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Amazon MGM Studios (1)
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Miral (1)
W!ZARD Studios (1)
NetEase Cloud Music (1)
GIC (1)
Toho Studios (1)
Trafalgar Releasing (1)

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Cross-market (73)
Europe (44)
Global (31)
Asia-Pacific (23)
North America (19)
United States (15)
France (12)
United Kingdom (12)
Middle East & North Africa (8)
Italy (7)
Australia (6)
Latin America (6)
India (5)
New Zealand (5)
Canada (4)
Germany (4)
Africa (4)
Japan (4)
South Africa (3)
Brazil (3)
Mexico (2)
Switzerland (2)
South Korea (2)
China (2)
Austria (1)
Spain (1)
Colombia (1)
Denmark (1)
United Arab Emirates (1)
Portugal (1)
Türkiye (1)
Qatar (1)
Morocco (1)

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