Netflix’s Toho agreement makes physical capacity part of Japan’s streaming story
The January slate announcement connects creative ambition with a larger production footprint.
Follow your curiosity.
Prime Video and MX Player unification reshapes the Indian advertising brief
Amazon’s July announcement puts free and premium content within one commercial proposition.
Prime Video’s Latin America investment plan spans originals and sports
The announced multi-year commitment needs a different reading from a single annual production budget.
CreatorFronts puts the creator inside the campaign planning meeting
The IAB’s September recap highlights co-creation before the creative brief is finalised.
Pause and menu ads require different CTV sales descriptions
Finalised 2026 guidance gives publishers and buyers a common language for new ad experiences.
A podcast download and a confirmed play belong on different lines
IAB Tech Lab’s measurement clarification gives audio and video publishers a precise reporting distinction.
Live-event advertising needs a plan for a moving schedule
IAB Tech Lab’s LEAP initiative separates real-time stream information from advance inventory planning.
CTV creative IDs connect the campaign to the reconciliation record
IAB Tech Lab’s ACIF framework makes persistent identification a concrete ad-operations question.
BBC Studios combines ANZ and Asia in its media and streaming operation
A shared APAC leadership structure raises practical questions about regional coordination and local delivery.
ITV’s Bright Entertainment puts the format brand behind a new label
The January 2026 label launch gives commissioners and partners a distinct point of enquiry.