A global entertainment forecast is a starting point for market sizing
PwC’s broad outlook establishes context. An operator’s addressable market needs identifiable customers and a testable commercial model.
Follow your curiosity.
The NBA and WNBA deal shows why rights strategy spans years
An 11-year package connects rights inventory to programming, production, distribution and sales planning.
AI production strategy needs a governance brief, too
Define the inputs, human review and approval record alongside the technical test.
Creator marketing: choose the partnership before building the results deck
A repeatable commissioning process connects audience fit, production responsibilities and a clear pilot objective.
Spotify’s US$11 billion payout is a music rights-business number
The platform’s 2025 disclosure establishes scale. Catalogue reporting and settlement statements are needed to explain an individual operator’s performance.
Netflix’s ad-tech expansion puts measurement at the centre of streaming
Netflix’s March 2026 announcement expands the buying proposition. Advertisers still need a market-specific test and an appropriate measurement plan.
The recorded-music business grew in 2025. What does that mean for an operator?
IFPI’s global results show expansion, but an individual label or distributor needs a narrower commercial model.
Media monetization in India: separate the growth in ads from subscriptions
FICCI–EY’s 2025 estimates point to distinct revenue pools and a need to preserve the difference between subscriptions and households.
Film distribution in Japan: read admissions alongside the 2025 box-office recovery
Eiren’s annual statistics distinguish attendance, ticket prices and domestic share. Each answers a different release-planning question.
France’s film business: read the financing population behind the production count
CNC’s 2025 approved-production figures provide a bounded reference for international partnership discussions.