WTDaBuzz · Production & AI · 17 October 2026
A claim that equipment supports open media standards is the beginning of a procurement conversation. Production buyers need to know which product, capability and version the statement describes.
AIMS announced its first IPMX product certifications in February 2026 and a further certification event later in the year. Its July programme description explains IPMX as open standards and specifications bringing ST 2110-based transport and NMOS-based control to markets including professional AV and live events. Certification is evidence about the stated product scope; it is not a guarantee that an entire proposed system will work without project-specific testing.
Ask for the relevant product evidence
A buyer should request an identifiable product and the capabilities being proposed for the project. A broad company-level statement leaves too much uncertainty about the actual equipment and software involved.
The procurement record can store that information alongside the intended role in the system. If the supplier later changes the proposed component, the team can see which part of the evaluation needs to be repeated.
Demonstrate the complete workflow
A hypothetical venue building a new production environment should test representative sources, destinations and control actions together. The objective is to observe the proposed operation, including the handoffs between products.
The test should also include the people who will run the system. A successful technical demonstration is more useful when the operating team understands the expected behaviour and the route for resolving an exception.
Separate the standard from the deployment plan
The standard provides a shared technical foundation. The project still needs an agreed configuration, a delivery schedule and a clear division of responsibility among suppliers.
IPMX’s certification activity is relevant to entertainment production because it gives buyers a more concrete starting point. The commercial task is to connect that evidence with the actual system being purchased and the work required to put it into service.
Image: Illustrative production monitor, Getty Images / Unsplash+, licensed original; not an IPMX-certified product demonstration.